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  • Ina Groenewald

Vendor Spotlight & Give-Away: THE BEAUTY BRAND

The Beauty Brand is the brainchild of Maureen Grobler, image coach and makeup artist. Linking together a host of products, services and suppliers, Maureen's ultimate goal is aimed at developing her client’s beauty and brand to unlock self-confidence. Approaching image and style with an ethos of authenticity and deep-seated value, The Beauty Brand services and products look much further than skin deep, offering longevity to your personal brand, born from understanding and embracing who you are. I have known Maureen for many years and it is truly her passion in life to unlock self-confidence in the female sex.  You will not leave a session with her untouched, inspired by her zest for life and va-va-voom.   Remember to enter our give-away on our Instagram Page 

From Maureen:

​THE IDEA “The Beauty Brand exists today as a vehicle for my most valuable product: self-confidence. After having worked in the beauty industry for many years, I reached a place where I could no longer tolerate the superficial side of my work. I could do your makeup and dress you to the nines, but if you don’t have confidence in yourself, how you look will not change how you feel. I asked myself: “What makes people unforgettable?” and how do I use my experiences and skills to show women the road to real authentic value. I love the fact that I can use my make-up artistry and image coaching to redefine beauty as a brand that is unique to every client. I do what I love and fuel my creativity, but moreover, I help unlock potential, producing powerful women who can change nations and states instead of obsessing over scales and wrinkles. Yes, of course, the way we present ourselves to the world is essential to how the world responds to us, and that is why we are here, as stewards, helping you on this quest of self-discovery. What are your true voice and personality deep within? Let us help you find your true inner beauty, your own powerful beauty brand.”


With a career journey of more than twenty years, I have travelled through corporate terrain as facilities manager, events manager, conference manager and organizer, operations, logistics and executive assistant. With a work ethic second to none, I take up any task with fierce loyalty, passion and meticulous attention to detail until completed. Six years ago I decided to become the mistress of my own destiny and started an image consulting and make-up artistry consultation service.  My latest endeavour is the outcome of intimate encounters with the image industry and my drive to offer something more than make-up that is just skin deep. Having worked with the famous and the fabulous to the man and woman in the street, it seems all of these clients where searching one thing – confidence, born out of deep authenticity. I have the significant privilege of working in people’s personal space, looking into their eyes and hearing their hearts worries, desires and dreams. I have used the experience and stories to craft a consultation style, service and products that is differentiated by compassion, empathy and the vision of potential within each individual.


The Beauty Brand was launched on the 1st October 2017.




01 Makeup:  Day, Evening, Bridal & Productions.

02 Image Coaching for private and corporate clients.

03 Personal branding:  CV transformed into personal profile. Personal brand journey consultation.

04 Pampering:  Escape for the day or Treat the tribe.  


Finding structure and managing systems to ensure that all the elements of successful business needs are met.


Start before you are ready.


Replace fear with action

Identify challenges in the world and use your gifts to offer solutions

GIVE-AWAY Win Lancôme products worth R3000 ​Enter via our Instagram Page

Prize consists of:

​- Gloss in Love: Sparkling Lipglaze in Glitter Mania

- L'absolu Gloss Cream 382

- L'absolu Rouge Lipcolor 198

- Hypôse Drama Eyes: 5 Color Palette

- Blush Subtil Palette: 3 Color Powder Blusher 01

- Teint Idole Ultra: Compact Powder Foundation 02

Terms and Conditions:

- The competition is open to anyone residing in South Africa​

- The winner will be chosen via lucky draw and the judges decision is final

- The prize is not convertable to cash

- This competition is in no way affiliated to Instagram or Facebook

- The Prize will be delivered to the winner's South African address via courier

​- The prize is fully sponsored by The Beauty Brand

- Competition closes Wednesday, 14 March 2018 at 8pm

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